4 Common Industrial and Content Marketing Myths and Facts
Traditional marketing has taken a backseat to digital marketing, the new buzzword. Digital marketing has become essential to manufacturing companies after the pandemic.
The result is that it is no longer feasible to market their products and services with traditional methods. Since marketing deals with people, buying patterns, and consumption patterns of the target buyer, it is not precise.
Let’s bust these myths about digital marketing and think smartly about it.
Myth 1: Our product speaks for itself, so it doesn’t require digital marketing.
Truth: If you don't tell people about your revolutionary product, how will they know?
In order for our product to be the best on the market, everyone should want to purchase it. No matter how good your product is... If you cannot articulate its benefits to the buyer, it will be hard to sell. There is a limited audience for the product being discussed by your sales team. With Digital Marketing, you can reach local, regional, national and international buyers who otherwise wouldn’t know about your product.
Myth 2: Anyone can write content.
Truth: The truth is that anyone can write content, but not everyone can tell your story.
It takes more than knowing how to write to be a good content writer. Because of their understanding of your brand and niche, they can convey this to your target audience in an authentic way. Three important characteristics of great content include:
Audiences must find it relevant
The content must be compelling and engaging
to trigger action
Writers are easy to find. Finding someone who knows your business and can develop a content marketing plan that delivers all of the appropriate messages to your target audience is the key to success.
Myth 3: Industrial audiences don’t pay attention to social-media
Truth: Your industrial audience is made up of people just like you and me.
Everyone utilizes at least one social media platform. Your potential customer, like you and me, utilizes social media to connect with family and friends, network, and even for fun. Industrial businesses that do not have a social media presence are missing out on both free and paid promotional opportunities.
Myth 4: Content should be cheap or even free
Truth: The truth is that you get what you pay for.
You won’t be able to reach your target audience unless you have high-quality content. The good news is that content marketing is more cost-effective than traditional marketing, costing roughly 62 percent less and often producing three times more leads. The notion that content marketing is prohibitively expensive or unworthy of investment is just false. Read myth #2 if you still believe that content isn’t worth paying for.
By Eleni Dibetri
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